[Theme: Production and Consumption of Culture ]

[Approach: New Media Understandings]

In the final for [AMCV1610A] American Advertising: History and Consequences, I was asked to explain what I had learned in the course to the public, particularly the people who go to the exhibits at the National Museum of American History (NMAH) at the Smithsonian Institution. There were three parts:

1. Introductory Label for Marketing Moments: "How Does Advertising Work?"
2. Mini-exhibit: Marketing Moments
3. Memo on digital advertising addressed to Kathy Franz (Guest Curator at the NMAH) on how and what the SI should collect in the new world of internet and social media advertising